Choosing the Right Trade Show, Conference or Convention to Attend
Before you can get to the event-based marketing prep work for your business at a trade show, you have to figure out which one(s) you’re going to attend. You don’t want to wait until the last minute to decide which event you’re going to, because you’ll end up screwing yourself out of the time required to effectively prepare Read More
Trade Show Planning Timeline: Manage Your Logistics And Marketing
Mastering the deadline-driven world of trade shows depends on great planning.
All too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, Read More
How To Ruin A Really Good Trade Show Booth
What’s the number one cause of a negative impact on your brand at your exhibition booth? Disorder and Clutter! Disorder and Clutter happens at a trade show almost by accident. It can happen when one of your staff carelessly places a coffee cup on the display, leaves a notebook on a counter, drapes a jacket over a chair or ignores the scatterings of literature or products by visitors. It all produces disorder and clutter which in turn affects visitor’s perception of your corporate professionalism. Read More
Hashtag: Making It Work For Your Brand Name
Oh, how I’ve been resisting the hashtag. That little pound sign, no matter how much I try to ignore it, is literally pounding me over the head these days. And I don’t think I’m the only one. Surely you’ve seen Jimmy Fallon & Justin Timberlake’s recent skit mocking the inescapable and prevalent use of hashtags in today’s social society. If you haven’t, then it’s worth the laugh. There is no doubt that hashtags have become ingrained in Tweets and Facebook posts Read More
Find and Reserve Your Social Media Name
Grab your name and secure your brand before someone else does.
Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities. There are hundreds of sites that can host your profile, Read More
Innovations influence our lives at every turn, and there are thousands of cool trends that people want to be a part of. Now we'll talk about photography trends. For sure, in case you want to know this subject perfectly well you've already read several similar articles of this kind or you'll definitely do it in a few minutes. But we hope to show you something really interesting Read More
Fundraisers and PR events, "Gangham Style"
For most non-profit organizations, the economic malaise has made it increasingly difficult to find the funds needed to sustain current staffing levels and operations – and ultimately service. According to the Foundation Center, the instability of global financial markets has made fundraising by nonprofits increasingly challenging Read More
Building On Trade Show Experiential Marketing
You need to set aside money for trade shows, and if you are just starting up, there will be some substantial costs. However, they’ll be worth it. For instance, you need an attractive booth with professionally designed signage. Make sure your logo is prominent. You’ll need tables, chairs, displays, and computer and audio visual equipment. It may sound like a lot, but these items will pay for themselves over time Read More
Photobomb your event guests like Jimmy Fallon, John Hamm and Cameron Diaz did on The Tonight Show...
Photobombs with onsite instant photo printing and social media uploading for corporate events. Tourists visiting New York City’s Top of the Rock Observation Deck got a special surprise with their snapshots: a brush with celebrity photobombers Cameron Diaz, John Hamm and Jimmy Fallon. In clips from recent “Tonight Show”episodes, Fallon explains Read More
How Do You Create A Buzz And Awareness For Your Display?
There are so many schools of thought – will you lead with a live demonstration or show? Will you entice your trade show visitors with a promotional photo giveaway, prize or raffle? Read More