Amplify Your Message At That Next Event
If you’ve been paying attention at events, you’ve probably noticed it: brands and businesses showing off their trade show presence on social media, and showing off their social media presence at their booth. Networking channels like Facebook and Twitter, and visual channels like Instagram and Pinterest are all popping up in trade show booths, Read More
Why Brands Need to Invest in Experiential Marketing
We search, social, video, newsfeed, display and now native ads: The amount of messaging pushed onto users’ screens has exploded, making it increasingly difficult to truly impact and connect with today’s consumers in digital channels. The brand’s message has to stand out among the thousands of others a user is exposed to every day. On top of that, brands are also competing with their audiences’ social circles, friends and family that constantly exchange content via newsfeeds, IMs, text messages and e-mails.
This information overload has led consumers to become more selective about the content they engage with, Read More
Connect With Consumers In Real Time... Reach Beyond The Boundaries Of Your Event
Photo activations at events can help brands associate with some of the best life experiences in a scalable way by passing authentic, visual messages person-to-person on a one-to-many basis. Aside from increased social stats and overall reach, brands also have access to niche, user-generated content to showcase in future advertising campaigns that is in line with the themes and emotions the brands are looking to associate with Read More
3 Keys to Stand Out at a Tradeshow
It’s expensive to exhibit at tradeshows, as well as a significant time commitment. Your ROI on tradeshows will pay off when you realize that your goal is to make contacts and build relationships – not to make sales. The sales come later: your first priority is to get noticed and be memorable at tradeshows – in a good way! Thousands of visitors attend a tradeshow, pass by each booth, and make snap decisions on which companies deserve Read More
The Essential Guide to Social Media Marketing
One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In such a fast-paced, constantly changing industry, it’s not surprising that some social media marketers might launch feet first into day-to-day work, without a clear strategy of how they will achieve their goals.
Social media marketing is a language all of its own. You wouldn’t expect to ace your advanced Spanish class without taking a beginner’s course, Read More
Make Awesome Sponsorship Packages for Trade Shows
Sponsors play a huge role in events of all types and sizes today. As an event planner, you may find that today, most event sponsors generate new sales leads, meet new contacts and raise awareness of their brand, products or services as a result of attending and sponsoring a trade show or conference year over year. Surveys show that most sponsors Read More
6 Tips for Making the Most Out of Trade Shows and Conferences
Trade events can either be small, intimate, and local, or they can be international huge events, but in either case, preparing for your industry events is similar, and we’ve listed 6 tips to help you make the most of your industry trade shows and conferences.
1. Plan early.
Most events know their dates at least a year in advance if not more. In order to get the best deals on both attending and exhibiting fees, plan early. The earlier you plan, the better rates you will receive. Additionally, when you plan early, you have time to get all of your promotional and collateral materials designed and planned,Read More
How to Make Trade Shows Work for You
Trade shows can be seen as a big investment, particularly by small businesses, but by investing in the short term, you can reap the benefits in the long term, turning the leads collected at a trade show into loyal customers. To get the most out of your investment, it’s important to pick the right trade shows and conferences. By researching Read More
Successfully Marketing Yourself at a Trade Show
An ever increasing portion of my work comes from clients in the trade publication industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficialRead More
How To Measure Social Media ROI For Your Business
Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. Read More