Tips for Sales and Marketing Leaders in 2020
Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show? Based on my experience as a Director who has executed over 20+ shows with budgets ranging from $5,000 to $65,000 over the course of my career, this can Read More
Always Be Prepared: 12 Top Tips for Attending a Trade Show
Attending a trade show can be overwhelming for attendees. There are usually more booths to visit than time during the show so the way to be able to see everything you want or need to is by getting prepared ahead of time.
Advance preparation for your trade show should include appointments, a checklist, show floor map, and a schedule. Here are specific tips for each of those ways to prepare for the next trade show you Read More
Five Trade Show Booth Ideas
Having a booth at a trade show can be a great way to engage and promote your business, advertise your services, and expand your customer base. Managing a booth requires a lot of hard work, so you should make sure you get the most out of your trade show display to get the best return on the time and money you’ve invested. To do this, make sure your trade show booth stands out from the rest, has an eye-catching design, draws people in, and gives them a reason to stay a while. You should also hand out unique, but useful giveaways that will attract the attention of other attendees and encourage consumers to seek out your booth. You can accomplish all this and more by following these tips for a successful and profitable trade show booth. Read More
7 Brand Advocacy Campaigns that Rocked Social Media
In the US alone, 72% of all online US adults visit Facebook at least once a month.
Due to the rapidly-changing nature of the internet, one can’t ever be sure which social media campaign will be a hit or miss. That’s one of the reasons it’s so important that brands understand their target market and also the nature of the social media beast.
Each social media platform—Facebook, Instagram or Twitter — are different and by extension, varied approaches must be used when creating brand advocacy campaigns.
By employing tried and true marketing techniques combined with resources that are up-to-date and relevant, companies can stay on top of the changing trends, and make a mark with their brand in the new era of word-of-mouth distribution. In summary, this is successful brand advocacy. Read More
Attract More Visitors & Maximize Sales At Trade Shows
Enhancing attendees experience and engaging your audience is your best bet to a successful booth! Increasing sales is the single most common trade show and exhibition objective. According to the Center for Exhibition Industry Research, it is the goal of 83 percent of marketers. So how do you maximize sales at trade shows and exhibitions? To achieve this goal you need to attract plenty of attention in a competitive environment. However most other exhibitors have the same goal.
Here, I present 15 top tips for exhibition services, ideas, and features that will help you attract visitors and maximize sales at your next trade event or convention. Read More
Successful Post Trade Show Prospecting in 8 Steps
So, after all of the parties, booth set-up, demos, and squeezie balls, the real work from a trade show has only just begun. However, with a solid plan in place – including a strategy for pre-show, at-show, and post-show – you can reap significant return.
You’ve just arrived home from a week of trade show exhibiting. You are tired, your head and feet still ache, and you are behind on all of your normal tasks. Hang on! It is not yet time to soak your feet or Read More
SmartFood Expo is added to United Fresh 2018 in Chicago
The United Fresh Produce Association is branching into consumer packaged goods that promote themselves as natural, organic and healthy, adding the SmartFood Expo to its annual show for 2018 in Chicago.
SmartFood Expo will be co-located with United Fresh’s FreshMKT and FreshTEC shows and the Global Cold Chain and International Floriculture expos upcoming in Chicago.
Exhibitors at the SmartFood Expo will be consumer packaged goods companies marketing natural, plant-based, organic, raw, clean-label and limited-ingredient foods. Read More
6 digital marketing trends that will be off the charts in 2018
Social media is constantly changing perceptions. Popular social media outlets including Instagram, Twitter, Facebook and Snapchat continuously update their platforms, which is why it’s acute for marketers to keep up-to-date with the latest developments in the social media space. So to help you prepare for the changes to come in 2018, I’ve put together a list of the top social media trends you need to know about.
Let’s dive in…
1) Video on demand, in demand
Nothing on social media is as eye-catching as good video content. Read More
17 Facts about Exhibiting at Trade Shows
If you want to employ the best booth staff, you should pick the ones who has the perfect communication skills as well with the good appearance. Not necessarily the seniors. Their having comprehensive information about your company is also a must.
The more people involves in designing the booth display, Read More
A List of Ten Terrific Themes for Corporate Events
Whether you're planning business meetings, brainstorming sessions, galas, or team building, the right theme will set the tone for corporate events. Themes can also be instrumental in conveying complex information during presentations, conferences and training and development programs.
Use your theme to drive decisions about venues, menu selections, messaging, graphics, music and entertainment.
Here are 10 ideas to get your creative juices flowing Read More